ABOUT
THE WOMAN BEHIND THE WEBSITE
A Calgary-based marketing and communications specialist with over ten years of experience, April is known for her strong leadership qualities and unwavering positive attitude. April is excellent at strategizing, focusing on details, taking initiative and resolving problems. She thrives under pressure and seeks out opportunities where she is able to engage in multiple projects and take on new challenges.
Growing up in a military family, April has a unique perspective having had the opportunity to live throughout Canada and quickly adapt to new communities. No matter where April has lived she has always fully immersed herself in the community, and in turn, local volunteer work. She currently volunteers as an Environment Crew Coordinator at the Calgary Folk Festival (2015-present), leading a team of volunteers in teaching the public proper ways to reduce waste through recycling and compost (not to mention getting her hands dirty with a bit of trash sorting). She looks forward to continuing volunteering in this role for many years to come.
Struggling to figure out what to do with her life, as we all do when we’re about to graduate high school, April found herself drawn to journalism and took on a mentorship at the Medicine Hat News. She went on to seek out experience in radio, interning at Medicine Hat’s Rock 105.3, and then taking on a full-time position as the summer cruiser host and promotions lead at Medicine Hat’s CJCY 102.1 (formerly 102.1 The Lounge).
Committed to furthering her education and becoming an expert in her field April picked up her bags and moved to Calgary to work on her communications degree at Mount Royal University. During her time at Mount Royal, April worked for the award-winning Calgary
Journal, and took on a variety of roles throughout her four years including reporter, editor, photographer, social media manager (Fall semester 2013) and art director (Winter semester 2014).
Going into her third year of university she applied for a prestigious ministerial internship through the Government of Alberta. She was accepted into the program and spent the summer working with both the Ministry of Culture and the Executive Council. Following her internship she was offered a part-time Communications and Administrative Assistant position with the Executive Council based out of their office in Calgary at McDougall Centre, moving into a full-time position after graduation. During her tenure at McDougall Centre she had the opportunity to experience the volatile and thrilling nature of politics and government first hand and enjoyed working for several different provincial premiers.
Following her exciting and invaluable time working in the Premier’s Office April worked on expanding her personal freelance business and began a full-time contract position as a Marketing Coordinator at Stantec. She then moved on to straight B2C marketing, taking on the position of Marketing Specialist at Lexus of Royal Oak, acting as the sole marketer for the company. Her most recent full-time role was as a Marketing Manager at The Rec Room (Cineplex Entertainment L.P.). She worked on a national team of marketers, with a focus on Calgary – forming strong relationships with several high profile community partners such as the Calgary Stampede, Calgary Pride, Calgary Expo and Globalfest, among various other smaller local organizations. Currently April is a freelance communications and marketing specialist specialized in non-profits, government and small business, and is currently working with a number of public, private and non-profit agencies part-time, which she has done for over nine years.
When April has a moment of spare time she enjoys spending it with friends and family watching trashy reality TV, playing strategic board games, snowboarding, cycling or just enjoying a glass of wine and conversation. While she’s primarily an extrovert, she also enjoys introspective practices such as yoga and practicing piano.
April holds a Bachelor of Communications degree from Mount Royal University with a major in Journalism, minor in Philosophy. She also holds an Associate of Arts diploma from Medicine Hat College, and is continuously learning via free courses online and through her memberships with the Canadian Public Relations Society (CPRS), International Association of Business Communicators (IABC) and the Calgary Marketing Association (CMA).